In 2015 to support cultural events surrounding the Rugby World Cup in Gloucester, Marketing Gloucester received a significant grant from ACE (Arts Council England). The high quality artistic events in 2015 included the Flash Mob dance at the Gloucester Fanzone, performances by world renowned Ensemble Rustavi, Cori Baker Dance and the Scrumpty Sculpture trail which came top of Visit England’s 950 national summer events for ‘clicks’ on their webpage.

Following on from the tremendous success of the 2015 cultural events and a subsequent visit to Gloucester by Darren Henley, Chief Executive of ACE, Marketing Gloucester have in 2016 been awarded another grant to support high quality cultural activities during the SoMAC festival – Gloucester’s Summer of Music Arts and Culture.

The funding from ACE will allow what was already promising to be landmark year for cultural activities in Gloucester, to have even more impact, delivering free, high quality music, art and performances to the whole community of Gloucester and the hundreds of thousands of visitors who are expected to come to the city to be part of the events. One highlight will be the free Art in the City event 30-31 July –where the whole city will be taken over by art and artists, with workshops, demonstrations and plenty of opportunities to get involved or see something extraordinary being created, followed by a month long exhibition of art created at the event.

The next event on the 6th of August will precede the fireworks spectacular in Gloucester park – a regular event which is appreciated and attended by 10,000 people from all of Gloucester’s diverse community and beyond. Although details of this event are yet to be released, the organisers are promising that the free circus based show will prove to be truly memorable for all attending, whatever their age, and encouraging everyone to arrive early in order to get a good view.

Another of the over 300 activities taking place during SoMAC and supported by the ACE grant is the SoMAC stage with a diverse programme of spoken word, music, theatre and dance running a whole series of free performances 23-30 August. Professionally run workshops through the summer will provide mentoring and support to local musicians, dancers, poets and actors to develop confidence, talent and culminate in performances alongside professional counterparts providing a diverse and inclusive week of events that will appeal to everyone.

Cllr Lise Noakes Cabinet Member for Culture and Leisure commented:

“we are very appreciative of this major investment in the city by ACE. It will enable us to have far more cultural activity in the heart of Gloucester throughout July and August which will help us achieve our aims which include supporting the whole community of artists and providing a much wider offering of art and culture which we know residents love”.

Jason Smith Chief Executive of Marketing Gloucester said:

“We are immensely grateful to the team at ACE for supporting the investment made by Gloucester City Council and our sponsors so that we can continue to show the rich, diverse cultural offering of Gloucester and allow those who live in the city to have access to world class art and performances”